27th August, 2015

Making Every Bar Count

By Jason Ng, Senior Marketing Communications Specialist for MK Electric

Picture the scene. You wake up in your hotel room at 7am, adrenaline pumping and pulse already racing ahead of your big meeting. Instinctively you reach out for your smartphone.

After a second or two, it dawns on you. You forgot to charge your devices overnight and you have to navigate a new city and make a presentation in 2 hours.

In those crucial moments, a charger you used earlier in the day has the opportunity to be a superhero, or your arch nemesis.

At times like this, every bar counts. It’s that last ounce of juice that allows you to complete the tasks you need to, before the phone switches off and refuses to resuscitate.

In fact, it is this ‘Every Bar Counts’ philosophy that is encouraging a whole host of businesses to adopt USB charging technology; from airports to hotels, retail outlets to universities. 

These organisations increasingly understand that failing to provide their customers with a quick, easy way to charge their devices on the go is a very easy way to lose loyalty. After all, if you had to decide between a coffee shop or a shop with a charging outlet and one without, which option would you choose?

It’s a no brainer and the path of least resistance. The majority of us would suffer through an inferior coffee in exchange for a place to pump a vital charge into our phone.

For example, wagamama is set to open a flagship restaurant in Gatwick’s North Terminal this summer. The headline of the announcement highlighted what the opening will bring to travellers including unique offerings such as healthy breakfast menu, fast payment app and USB charging.

By embracing USB charging sockets, these types of businesses are significantly increasing the likelihood that a customer, a weary business traveller will pick their establishment over another. Like free Wi-Fi, in a year’s time, expect USB charging to become ‘table stakes’, commonplace in almost every establishment.

The most enlightened businesses will go even further.

If every bit of every bar counts, customers will appreciate any last bit of extra charge you offer before they run off to their next engagement. Cue an innovative new approach to USB charging - coined Dynamic Device Recognition (DDR) by MK Electric – which makes sure whichever device, is plugged in, it charges in the optimum way.

Its subtleties mean it is capable of optimally and efficiently charging a device more quickly than other USB charging solutions available.

DDR works because different devices – a Samsung or an iPhone, a smartphone, tablet an MP3 player – actually charge in different ways. That’s why some USB chargers can perfectly charge, say, an iPhone 5, but struggle to make inroads into an iPad. DDR ensures that whatever make or model you are a charging – Apple, Samsung, Nokia, iPad and many more –  that device recognises the socket or module as it would its own charger and draws current from the USB charging socket in the way that best suits its design.

This is a possible game-changer in USB charging, with the potential to provide a powerful competitive advantage for organisations that are open to embracing it.

Dynamic device recognition, a core part of the future of USB charging, presents businesses with a powerful investment case.

If you’re still not convinced, ask yourself this: You’re out of battery – no Spotify, WhatsApp, SMS, or access to emails and are starting at two identical cafes with two identical seats. One has a USB charging module built into the wall (with dynamic device recognition, of course), the other doesn’t. Which do you choose?

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